Lausanne: The Saudi Media Academy at the Ministry of Media concluded its intensive training program on major global events management, held in Lausanne, Switzerland, in cooperation with EHL Hospitality Business School, ranked first worldwide in hospitality and event management. The program was part of the Media Leaders Track.
According to Saudi Press Agency, over five days, more than 40 male and female leaders from the public and private sectors took part in the intensive program, totaling 30 training hours. It included interactive workshops supervised by international experts, in addition to field visits to leading institutions specializing in organizing major events in Switzerland. The participants were able to learn about the latest global practices and acquire advanced expertise in planning, organizing, and creating impactful audience experiences.
The program witnessed the signing of a memorandum of understanding (MoU) between the academy and the university aimed at strengthening international cooperation and building bridges of cultural and knowledge exchange with global academic institutions.
The program concluded with the distribution of certificates accredited by EHL Hospitality Business School and the Saudi Media Academy, in the presence of Assistant Minister of Media and Chairman of the Saudi Media Academy's Board of Directors Dr. Abdullah bin Ahmed Al-Maghlouth, along with other officials.