Riyadh: The Saudi Standards, Metrology, and Quality Organization (SASO) has launched the awareness campaign "Buy Quality" to educate consumers on the importance of purchasing products that bear the Saudi Quality Mark and verifying their authenticity through the Ta'akad application to ensure high-performance standards.
According to Saudi Press Agency, SASO emphasized that selecting products with the Saudi Quality Mark provides consumers with the highest levels of efficiency and safety by ensuring durability, reliability, and protection from defects and hazards. The mark also signifies a product's compliance with approved standards and adherence to strict quality control measures during manufacturing.
The organization highlighted that the Saudi Quality Mark certification benefits all stakeholders, including manufacturers, consumers, and traders. It enhances consumer protection, boosts the competitiveness of certified products, and strengthens their presence in local and international markets.
Currently, more than 300,000 products in local and global markets carry the Saudi Quality Mark, reflecting the commitment of manufacturers and suppliers to implementing standard specifications and reinforcing consumer trust in product quality.