Riyadh: The Saudi Entertainment and Amusement Expo (SEA 2025) and the Saudi Light and Sound Expo and Summit (SLS 2025) launched on Tuesday at the Riyadh Front Exhibition and Conference Center. They feature wide participation from government and private sectors, decision-makers, and local and international experts in entertainment and audiovisual technologies, supporting Saudi Vision 2030 goals to establish the Kingdom as a global hub for the entertainment industry.
According to Saudi Press Agency, the opening ceremony was attended by several senior officials, led by General Entertainment Authority (GEA) Executive Vice President for Investment Stimulation and Business Development Eng. Muhannad Al-Abbad. On its first day, the events showcased the latest innovations and advanced technological solutions in professional lighting, sound, and interactive designs, with a focus on the use of artificial intelligence to enhance live experiences.
The two events span over 38,000 square meters and feature more than 500 exhibitors from 36 countries. They offer visitors the opportunity to explore new products and interactive technologies through live demonstrations and specialized discussion sessions. The SEA 2025 Expo attracted industry stakeholders through panel discussions addressing future trends and key challenges in the sector.
Meanwhile, the SLS 2025 Summit focused on exploring advancements in lighting and sound technologies, featuring experts who shared best practices and discussed growth opportunities in the industry.