Riyadh: As part of the Arab Radio and Television Festival in Tunisia, the Saudi Media Forum, supervised by the Saudi Broadcasting Authority, organized a strategic workshop titled "Toward Strategic Partnerships in Production and Content Marketing" through its "Media Bridges" initiative to explore new ways of collaboration in the media sector.
According to Saudi Press Agency, the initiative aligns with the Kingdom's aspirations to build cooperative and integrated partnerships among media institutions, digital platforms, and technology companies across the African continent, reflecting Saudi Arabia's vision to enhance its regional and international presence in the media and technology sectors.