Riyadh: The Saudi Media Academy has initiated the second phase of its Media Leaders Program, launching an intensive course titled "Digital Advertising" at Mohammed Bin Salman Nonprofit City. This program is conducted in collaboration with ESCP Business School, which is ranked fourth globally in marketing by the QS World University Rankings. The course aims to equip participants with the skills necessary to navigate and lead in the rapidly evolving digital media landscape.
According to Saudi Press Agency, the three-day course integrates theoretical knowledge with practical application through workshops led by international experts. Participants engage in interactive activities designed to highlight global trends in digital systems design and implementation. The course covers essential digital advertising strategies, the use of various platforms, and the development of skills to measure and enhance campaign effectiveness.
The program also focuses on introducing participants to artificial intelligence tools and methodologies for predicting global digital trends. This is intended to prepare participants to lead media transformations in the digital age, ensuring they are at the forefront of innovation and change in the media sector.