Davos: The Royal Commission for AlUla (RCU) will participate in the World Economic Forum 2025, taking place in Davos, Switzerland, from January 20 to 24.
According to Saudi Press Agency, this annual event provides a platform to showcase the RCU's efforts in driving the comprehensive development of AlUla and transforming it into a vibrant, year-round tourist destination. The initiative aims to enhance the quality of life and deliver experiences that captivate visitors while preserving the region's heritage.
The commission's participation serves as an opportunity for global leaders and stakeholders to learn about its vision for building a prosperous future. It also seeks to explore partnerships that align with its objectives of developing a diversified and sustainable economy, preserving AlUla's cultural and natural heritage, and collaborating to address urgent regional and global challenges.
The RCU's engagement at the forum will center on three key themes: investing in people, protecting the planet, and fostering cooperation. These pillars underscore AlUla's ambition to establish itself as a leading destination for sustainable development and a global hub for culture, tourism, and investment.