Riyadh: Saudi Arabian Mining Company (Maaden) today unveiled its new brand identity, marking the beginning of a pivotal new chapter in the company's journey toward the future.
According to Saudi Press Agency, the new brand reflects Maaden's ambitious vision to strengthen leadership through innovation, create long-term positive impact, and continue inspiring and investing in future generations.
The visual identity embodies a fusion of Maaden's proud Saudi heritage and global aspirations, combining the infinity symbol with the Arabic letter '' and the English 'M'-a visual representation of legacy, future vision, and global connectivity. The tagline 'Unearth Tomorrow' encapsulates the company's core mission: developing the Kingdom's mineral resources to drive economic, social, and industrial growth.
Chief Executive Officer of Maaden Bob Wilt stated that the launch of the new brand identity marks a milestone in the company's journey and signals the start of a new era. It underscores Maaden's strong commitment to leading transformation in the mining sector by advancing innovation, embracing cutting-edge technologies, and attracting top national talent.