Taif: Lavender fields have transformed the Sarawat Mountains and Taif Governorate into a vibrant landscape, as farmers expand cultivation of the crop locally known as 'dharam.' The initiative has emerged as a new economic and tourism driver, supporting crop diversification and eco-tourism in line with Saudi Vision 2030.
According to Saudi Press Agency, lavender farms are spread across Al-Shafa and Al-Hada, where climate and terrain provide suitable conditions for high-quality production. Farm owner Aydah bin Awadh Al-Tuwaireqi said lavender is native to the Sarawat Mountains and belongs to the Lamiaceae family. He noted that farmers are shifting to its cultivation due to low water needs and adaptability to mountainous environments.
He added that farms now offer recreational experiences that support the local economy and attract visitors and photography enthusiasts. The fields draw thousands of visitors and contribute to strengthening Taif's position as a year-round tourist destination.
Al-Tuwaireqi said lavender cultivation also supports sustainable rural development by creating job opportunities in areas such as oil extraction and agricultural marketing. He described lavender as a profitable crop due to strong demand for its products, including essential oils, dried flowers, and cosmetics. Often referred to as 'purple gold,' lavender represents a blend of heritage and modern industry.