Riyadh: In the heart of Boulevard Riyadh City, and as part of the Esports World Cup (EWC 2025) events, the HMG Play Park pavilion shines as a captivating hub that blends the pulse of excitement with the latest entertainment technologies, offering visitors an experience beyond traditional viewing. Visitors find themselves immersed in a vibrant world brimming with action and thrill, where the power of technology meets the spirit of adventure in an interactive format that ignites the senses and unleashes the imagination.
According to Saudi Press Agency, the pavilion offers an innovative interactive experience built around the concept of Active Gaming, where digital creativity merges with physical activity in an environment that encourages direct participation and broadens the scope of enjoyment. It attracts a wide range of audiences - from virtual reality (VR) enthusiasts and fans of physical challenges, to families seeking enjoyable shared moments, and gamers aiming for a fully integrated tech experience that engages both mind and body.
The pavilion's sections shine with unique experiences, most notably the EVA VR experience, which uses artificial intelligence (AI) to shape the storyline based on the visitor's choices; and the rhythm-based games CycloBEAT 3.0 and Run Beat, which blend music and physical effort to boost interactive energy. Other highlights include the Maze Challenge, testing quick thinking and puzzle-solving skills in a competitive atmosphere; the Valo Arena, offering full-body interaction in a safe tech-driven environment; an augmented reality climbing wall; and an interactive trampoline that delivers a distinctive visual and physical experience.