Dubai: Diriyah Company is participating in the Arabian Travel Market (ATM) trade show in Dubai until May 1, during which it reviews its project, held on an area of 14 square kilometers, and cultural and tourist assets that aim to attract over 50 million visitors by 2030.
According to Saudi Press Agency, it signed a travel trade agreement with Saudi travel brand GoZahid to further enhance Diriyah as a premier global cultural and tourism destination. The partnership will focus on enhancing destination marketing, training tour operators, hosting destination workshops, and developing training manuals for tour guides.
The release added that the collaboration will build on its existing success as a destination that has already attracted over three million visits since opening its UNESCO World Heritage site of At-Turaif and Bujairi Terrace dining precinct in December 2022.
With plans to develop many of the world's leading global hotel brands, the Royal Diriyah Opera House, and the 20,000 seat multi-purpose Diriyah Arena, among many other tourism assets, Diriyah, situated on the outskirts of the capital city of Riyadh, is set to become one of the greatest gathering places in the world.