Riyadh: The Saudi Broadcasting Authority (SBA) showcased its journey of qualitative transformation in media and technical infrastructure during its participation in the second annual Hajj Media Hub. The Saudi Broadcasting Authority (SBA) showcased its journey of qualitative transformation in media and technical infrastructure during its participation in the second annual Hajj Media Hub.
According to Saudi Press Agency, SBA's pavilion at the hub featured a display of historical broadcasting equipment that embodied the beginnings of media work in serving pilgrims. The equipment was included in a section that simulated the development of national media, highlighting SBA's connection to the history of broadcasting Hajj rituals over decades. Its participation represents a live broadcast and direct interaction with international and local media.
The pavilion featured an interactive screen that presented rich content about SBA's initiatives, specialized platforms, and digital solutions for the business and media sectors, embodying its role in harnessing technology to serve the media message.
The Hajj Media Hub is an annual platform that brings together media and production institutions to discuss and develop media coverage tools for this year's Hajj, exchange expertise, and strengthen partnerships to serve the national mission and align with the government's aspirations to serve pilgrims.