Riyadh: The Saudi Media Forum has signed a partnership agreement with Elaqat for Public Relations and Communications, under which Elaqat will serve as the public relations and communications partner for the fifth edition of the forum, scheduled to be held in Riyadh from February 2 to 4, 2026.
According to Saudi Press Agency, the agreement aims to enhance the forum's media and communication framework, unify its messaging, and strengthen its media presence at the local and regional levels.
Under the agreement, Elaqat will be responsible for managing and implementing public relations and strategic communication activities for the forum, including coordinating media coverage, developing communication narratives, and strengthening engagement with local and international media outlets.
The Saudi Media Forum is a leading media platform that annually brings together media professionals and decision-makers. It seeks to explore challenges and opportunities that contribute to the development of the media industry at the local and regional levels. The forum hosts prominent figures and leaders in the media sector to discuss key issues facing the industry and ways to keep pace with rapid global changes, under the theme 'Media in a Shaping World.'
The fifth edition of the Saudi Media Forum will include more than 100 dialogue sessions, with the participation of over 300 speakers, reflecting the Kingdom of Saudi Arabia's dynamic cultural and developmental landscape and the growth of specialized media events.