London: The Saudi Exports Development Authority (Saudi Exports) is participating under the Saudi Made identity in IFE 2026 (International Food and Drink Event), held at ExCeL London from March 30 to April 1, 2026, with a pavilion featuring 14 leading national companies.
According to Saudi Press Agency, the participation aims to enhance the global presence of Saudi products and expand non-oil exports, particularly in the food sector. Companies are showcasing competitive, high-quality products that reflect the development of the Kingdom's food industry and strengthen confidence in Saudi products in international markets.
IFE is one of the leading food and beverage exhibitions in the United Kingdom. It brings together global companies, suppliers, importers, and decision-makers in the food and hospitality sectors, offering a platform for partnerships and export opportunities.
Saudi Exports' participation in international exhibitions reflects ongoing efforts to enable national products and services to access global markets and support companies in developing export capabilities and enhancing competitiveness.