Riyadh: The pavilion of the Saudi Broadcasting Authority (SBA) was inaugurated on Tuesday at the Arab States Broadcasting Union (ASBU) Technology and Equipment Exhibition in Hammamet, Tunisia. The exhibition is part of the 25th Arab Radio and Television Festival, organized under the presidency of the Kingdom of Saudi Arabia.
According to Saudi Press Agency, the SBA pavilion highlights the authority's key achievements and its produced programs. Through its participation, the SBA aims to enhance collaboration with member organizations at the festival, promoting program exchange and contributing to the development of audiovisual media content in Arab countries and the Kingdom.
The exhibition hosts pavilions from global companies that specialize in advanced technical equipment manufacturing and integration, content distribution, service, and technology provision. It also includes Arab and international television production companies, with a total of 80 exhibitors participating in the event.