Riyadh: Saudi Arabia achieved an unprecedented global success by securing 52 awards at the International Customer Experience Awards 2025, held recently in London, the United Kingdom.
According to Saudi Press Agency, this accomplishment marks the largest of its kind since the awards launched in 2008. Saudi Arabia's wins accounted for 31% of the total 166 awards, further solidifying the Kingdom's position as one of the world's most influential and forward-leading countries in customer experience.