ROSHN Group, the Kingdom's leading national multi-asset class real estate developer and a Public Investment Fund (PIF) company, will collaborate with the Zahra Breast Cancer Association for the third consecutive year to support Breast Cancer Awareness Month throughout October, according to a news release from ROSHN. ROSHN will promote Zahra's breast cancer awareness initiatives across the Kingdom, focusing on the impact of the disease and the importance of early detection. As part of the collaboration, ROSHN will continue its support for the Zahra Walk, featuring both 3 km and 1 km routes, with around 2,000 participants expected. ROSHN will also host Zahra events for its employees at multiple offices and sponsor Zahra activations in partnership with MBC at ROSHN Front in Riyadh and ROSHN Waterfront in Jeddah. Additionally, ROSHN will host the campaign's closing ceremony at The Venue by ROSHN. This partnership with the Zahra Breast Cancer Association falls under ROSHN's corporate social responsibility initi ative, YUHYEEK, which aims to advance Saudi Arabia's social and economic development and improve the quality of life for all. YUHYEEK's strategic pillars of sustainable development focus on public health, community development, environmental sustainability, education and innovation, and arts and culture. Through YUHYEEK, ROSHN is committed to expanding its impact beyond its real estate projects and contributing to the ambitions of Vision 2030. ROSHN's Group Chief Marketing and Communication Officer Ghada Alrumayan stated, 'Zahra is one of ROSHN Group's most important community partners, as we strive to lead in implementing distinctive initiatives aimed at raising awareness and promoting health and well-being by fostering a culture of prevention and effective social support. Breast cancer is the most prevalent disease affecting women nationally, and many cases are detected at a later stage. By promoting screenings and self-examinations, we can help save lives and transform communities for the better." Sour ce: Saudi Press Agency
