Riyadh: Red Sea Global (RSG), the vertically-integrated real-estate developer responsible for the innovative tourism projects The Red Sea and AMAALA, has joined forces with the Saudi Broadcasting Authority (SBA). The two organizations signed a strategic memorandum of understanding (MoU) during the Saudi Media Forum, aiming to enhance cooperation by increasing visibility and recognition on both national and international platforms.
According to Saudi Press Agency, the MoU was formalized in a ceremony attended by key representatives from RSG and SBA, who emphasized their dedication to fostering a strong cooperative relationship to achieve shared goals. The partnership focuses on promoting RSG's array of unique destinations, particularly highlighting the series of openings scheduled for 2025, and showcasing the developer's commitment to responsible development through specialized media coverage strategies and collaborative media projects.
The collaboration is set to implement strategic media initiatives that will spotlight best practices and advancements in regenerative tourism and environmental sustainability. Additionally, RSG and SBA plan to co-host conferences, panel discussions, and media briefings and tours that center around themes of sustainability, tourism, and Saudi Arabia's future development trajectory.