London: The Qiwa and Musaned platforms of the Ministry of Human Resources and Social Development earned six international awards at the International Customer Experience Awards 2025 in London, an event that drew wide participation from leading global organizations specializing in customer experience.
According to Saudi Press Agency, this accomplishment reinforces the Kingdom's growing leadership in digital transformation. Qiwa, the unified portal for the Saudi labor market offering a broad suite of digital services for employers and workers, continued its strong run at the awards for the third consecutive year. It secured gold for Best User Experience, gold for Best Complaint Handling, and bronze for Best Use of AI.
The platform's continued performance, following its gold award for Best Digital Transformation in 2024, highlights its use of advanced technologies to deliver seamless digital services that streamline procedures and enhance the efficiency of labor market operations.
The Musaned platform, the Kingdom's primary system for regulating and facilitating domestic worker recruitment, also achieved notable recognition. It won gold for Best Contact Centre - Strategic Approach, silver for Best Citizen Experience, and placed fourth in the Best Measurement in CX category. These awards reflect Musaned's commitment to providing high-quality, innovative services through responsive and effective communication channels.
The International Customer Experience Awards are considered among the most prestigious global platforms for recognizing excellence in customer experience enhancement.