Riyadh: Princess Reema bint Bandar bin Sultan bin Abdulaziz expressed thanks to the entities participating in 10KSA's 2025 campaign, which calls on everyone to raise awareness for cancer prevention and early detection by forming a Lavender Ribbon.
According to Saudi Press Agency, the Princess urged the community to support the initiative's goals and take part in the awareness campaign by wearing lavender ribbons on December 8. Lavender is the internationally recognized color for raising awareness about all types of cancer.
This year's activities and events for the initiative are supported by various contributions from both governmental and private organizations. The Ministry of Education will encourage schools in different regions and governorates to participate through a range of activities aimed at educating students about healthy lifestyles.
In Aseer Region, 10,000 lavender bushes are being planted, in cooperation with the Ministry of Environment, Water and Agriculture, represented by Morooj, along with other partners. Deputy Minister of the Ministry of Environment, Water and Agriculture and Chairman of the Board of Trustees of Morooj, Eng. Mansour bin Hilal Al-Mishiti, stated that environmental sustainability is an extension of caring for human health and quality of life. This initiative aims to raise health and environmental awareness and further enhance the environment in the Kingdom.
The Saudi Camel Federation is making a powerful statement of support by creating a striking Lavender Ribbon formation - featuring camels. From December 7-9, the Saudi Sports for All Federation is encouraging everyone to move more through the 10KSA Step Challenge, inviting communities to walk 10,000 steps a day for a chance to win exciting prizes.
Internationally, the campaign is gaining momentum, with Saudi embassies around the world hosting awareness-raising activations, and Saudi students sharing 10KSA messaging on campuses in the US. In The Gambia and across West Africa, Safe Hands for Girls is joining forces with the National Control Program to rally women, youth, and healthcare professionals to bring health screenings to local communities.
ROSHN Group has deployed public engagement activations to raise awareness for all cancers, starting with real estate exhibition Cityscape Global 2025, the King's Cup match featuring Al-Ittihad Club and Al-Shabab, and the Al-Ahli versus Al-Qadsiah match in the ninth round of the ROSHN Saudi League. ROSHN Group's activations continue with the upcoming lavender ribbon formulation at the group's premises, as well as the lavender planting initiative taking place in its destinations, ROSHN Front in Riyadh, and ROSHN Waterfront in Jeddah, from December 4-6.
The 10KSA campaign has been made possible thanks to the support of various Saudi entities, including the Ministry of Health, the Ministerial Committee of Health in All Policies, the Ministry of Education, the Ministry of Foreign Affairs, the Ministry of Environment, Water and Agriculture, Aseer Development Authority, and the Environment Fund.