Riyadh: The World Travel and Tourism Council (WTTC) welcomed Play Qiddiya City as a new Destination Partner, marking a significant milestone in the evolution of Saudi Arabia's tourism landscape.
According to Saudi Press Agency, as the Destination Marketing and Management Organisation (DMMO) for Qiddiya City, Play Qiddiya City is dedicated to positioning this dynamic destination as a world-class travel and tourism hub and the home of Play. Located just 40 minutes from Riyadh, Qiddiya City is one of Saudi Arabia's visionary giga-projects, developed under the auspices of Vision 2030 to drive economic diversification and enrich the quality of life for residents. The city integrates its Power of Play philosophy into every aspect of its development, offering immersive experiences across entertainment, sports, and culture.
WTTC President and CEO Julia Simpson stated that Play Qiddiya City embodies the spirit of innovation and transformation at the heart of Saudi Arabia's fast-moving travel and tourism sector. She emphasized that Qiddiya City is more than just a destination; it is a movement redefining how people engage with tourism, leisure, and cultural experiences. The WTTC is delighted to welcome Play Qiddiya City and looks forward to supporting their journey as they redefine travel experiences in the region. This partnership showcases a commitment to sustainable development and an ambition to become a global leader in entertainment and leisure.
Director General at Play Qiddiya City Ross McAuley highlighted that joining WTTC marks a significant milestone for Play Qiddiya City as it establishes its presence on the global stage. As the ultimate ambassador for play, Qiddiya City offers an unparalleled blend of sports, entertainment, and culture. This partnership underscores their commitment to pushing boundaries, and they look forward to welcoming visitors from around the world to experience their theme parks, sporting venues, and esports and gaming district.
Qiddiya City's ambitious plans include a groundbreaking motorsports track featuring "The Blade," the world's first cantilevered track section; Falcon's Flight, the tallest, fastest, and longest rollercoaster globally, located within Six Flags Qiddiya City; and the region's largest water park, Aquarabia Qiddiya City. These developments reflect Qiddiya City's philosophy that "ordinary needs an extra," ensuring every experience is extraordinary.