Riyadh: The Saudi Media Forum 2026 will launch the "Sunaa Mzeej" platform, a key initiative embodying digital transformation in the national media landscape and providing an integrated model that empowers Saudi talent by directly connecting creators with job opportunities.
According to Saudi Press Agency, the platform's debut during the forum, scheduled from February 2 to 4, follows its win in the inaugural Saudi Media Innovation Bootcamp (Saudi MIB) in 2025, which served as a national incubator for turning innovative ideas into impactful projects. With full support from the Saudi Media Forum, Sunaa Mzeej is set to become a hub for national expertise in media disciplines, including graphics, content writing, photography, videography, and digital marketing.
The platform's mission aligns with the forum's goals of fostering innovation and building partnerships. It aims to merge human creativity with artificial intelligence and freelance opportunities, empowering Saudi youth to develop skills and advance careers in the creative economy.
Targeting Saudi freelancers and entities seeking professional media services, the platform enhances the quality of local content and stimulates an economy built on skill and innovation.
Sunaa Mzeej promotes independent work and bolsters the national economy by transforming skills into micro-creative enterprises. This investment reflects a commitment to the creative Saudi mind, reinforcing the Saudi Media Forum as a productive platform that crafts solutions for future generations in digital and technical media.