Jeddah:The Unified Media Operations Center for Hajj, under the Ministry of Media, recently organized a panel discussion entitled "Creating Human-Centric Content for the Hajj Experience." This event was part of the "ImpaQ Talk," an initiative of the ImpaQ (Influencer/Impact-Maker) Forum, during the ministry's participation in the sixth Hajj Conference and Exhibition held in Jeddah.
According to Saudi Press Agency, the discussion focused on identifying human-interest stories during the Hajj season and documenting the experiences of pilgrims. It also explored the challenge of balancing the spontaneity of digital content with the professional standards required for journalistic coverage, while maintaining the spiritual essence of the Holy Sites. Additionally, the panelists discussed the use of media storytelling to present these experiences to audiences from various cultural backgrounds.
The session also covered the integration of field reporting with digital content creation and the use of different media formats to highlight inspiring stories and shared human values among pilgrims. Furthermore, it examined how digital platforms can enhance the reach of such content and extend its influence beyond the Hajj season.
This initiative is part of the Ministry of Media's efforts to empower content creators and influencers. It aims to promote media practices that produce high-quality content, reflecting the human and cultural aspects of Hajj, while sharing pilgrims' experiences with both local and international audiences.