Riyadh: The Ministry of Education today launched its back-to-school communication campaign for the 1448 AH academic year as part of its preparations and efforts to ensure the readiness of students, families, and education personnel across Saudi Arabia.
According to Saudi Press Agency, the campaign reflects the concept of a new beginning, with each student starting a new story at school, supported by their family and guided by teachers. The campaign highlights the education system's integrated efforts to provide an inspiring learning environment that supports ambition and achievement, and promotes readiness, positivity, participation, and commitment from the first day.
The campaign features a range of communication and awareness materials targeting students, teachers, families, and the education community. It focuses on readiness for the academic year, responsibility and commitment, active participation in school life, and the teacher's pivotal role in shaping a positive and motivating educational experience.
It also highlights the family's role as an essential partner in the educational journey by promoting readiness for the return to school, supporting children, and maintaining effective communication with schools.
The ministry seeks through the campaign to unify communication messages across Saudi Arabia and expand their reach through media and digital platforms, social media channels, and partner organizations, while highlighting schools' preparations and readiness, including upgrades to digital systems and platforms and the development of curricula and educational programs.