Riyadh: The Ministry of Media, in partnership with the Saudi Data and AI Authority (SDAIA), launched two key initiatives yesterday at the fifth Saudi Media Forum: the Media Innovation Bootcamp (Saudi MIB) and the AI principles in media document. Announced by Minister of Media Salman Al-Dossary and SDAIA President Abdullah Alghamdi, these initiatives aim to enhance the national media ecosystem and integrate artificial intelligence technologies into content creation.
According to Saudi Press Agency, the bootcamp trains a new generation of journalists and content creators in smart journalism tools, emphasizing automated data collection and deepfake detection for accurate reporting. Additionally, the AI anchor track enables participants to collaborate with software engineers to create digital characters that mimic human behavior, facilitating 24/7 multilingual broadcasts with real-time audience interaction.
The AI principles in media document provides guidelines for responsible AI use in the media lifecycle. Developed with SDAIA, the Saudi Broadcasting Authority, and the General Authority for Media Regulation, it aims to ensure content integrity, address challenges posed by misleading content and deepfake technologies, and enhance efficiency by leveraging AI to accelerate content production and deliver personalized user experiences.
These initiatives represent a partnership between the Ministry of Media and SDAIA to empower national talent and promote responsible technology use, aligned with Saudi Vision 2030.