Jeddah: The Jeddah International Book Fair 2025 hosted a seminar on the role of sports as a medium for cultural and media exchange, highlighting the significant advancement in the Saudi sports sector since 2017, driven by official support that has attracted global talents.
According to Saudi Press Agency, by attracting global stars, Saudi Arabia is building new communication bridges worldwide, establishing Saudi sports as a key destination for millions of international viewers. This movement confirms the Kingdom’s growing presence as a global cultural and sports destination.
The Jeddah International Book Fair serves as a prominent platform supporting this intellectual and cultural exchange.