Riyadh: Expo 2030 Riyadh formalized its partnership with the Saudi Media Forum yesterday during a signing ceremony held in the presence of Chief Executive Officer of Expo 2030 Riyadh Company Talal Al-Marri and Chairman of the Saudi Media Forum and President of the Arab States Broadcasting Union Mohammad Al-Harithi.
According to Saudi Press Agency, the two entities reaffirmed their commitment to strengthening collaboration and coordination in the lead-up to the much-anticipated global event. As part of the agreement, Expo 2030 Riyadh will serve as the 'Foresight Partner' of the Saudi Media Forum, reflecting a shared focus on future-forward thinking and collaborative exchange, in line with Expo 2030 Riyadh's theme of 'Foresight for Tomorrow'. Additionally, Expo 2030 Riyadh will play a key part in this year's event, engaging with the Kingdom's media ecosystem to highlight the national significance of the upcoming event, and the role of media in amplifying the Expo story, its vision, impact, and legacy.
The Saudi Media Forum has also committed to extending its support to Expo 2030 Riyadh by facilitating opportunities throughout the year across leading media outlets. This close collaboration aims to amplify the Expo story and strengthen engagements with audiences across Saudi Arabia.
The partnership also reinforces Expo 2030 Riyadh as an integral element of Saudi Arabia's wider transformation, reflecting the progress of Vision 2030 at home, while positioning the Kingdom as an active, engaged, and forward-looking contributor on the global stage.
Al-Marri said on the occasion: 'Our partnership with the Saudi Media Forum is a key enabler as we progress toward delivering Expo 2030 Riyadh. By working closely with a vital platform whose reach extends across the Kingdom, we are strengthening our ability to communicate Expo's vision, purpose and legacy. Through this collaboration, we are looking forward to engaging audiences in Saudi Arabia to build momentum and reinforce the impact of Expo 2030 Riyadh beyond the event itself.'
Al-Harithi also stated: 'This strategic partnership reflects the vital role of media in supporting national milestones. Expo 2030 Riyadh is a significant moment for Saudi Arabia, and the Saudi Media Forum is proud to support its success by amplifying its story and contribution to the Kingdom.'
Held from February 2 to 4, 2026, in Riyadh, the Saudi Media Forum will see participation from more than 250 local, regional, and international companies, as well as broad attendance from media decision-makers and technology and innovation firms.
Expo 2030 Riyadh will be one of the most ambitious global gatherings bringing together nations, innovators, and communities to collaboratively address the world's most pressing challenges and design forward-looking solutions. The event is poised to be one of the most inclusive and impactful Expos ever held, bringing the world together in the heart of Saudi Arabia, a bridge between continents and cultures.