Ethiopian Coffee Featured at Africa Zone during Riyadh Season 2024

The "Africa Zone" at Boulevard World is a key attraction for enthusiasts of authentic African culture during Riyadh Season 2024. A standout feature is "Ethiopian Coffee," which embodies hospitality and heritage. It is prepared using traditional methods that vary across the continent. Visitors can enjoy a range of unique flavours, with Ethiopian coffee celebrated for its high-quality beans and rich taste. In the Africa Zone, coffee is traditionally prepared by manually roasting and grinding the beans, creating a flavorful beverage. It is served in an ambience inspired by African rituals, providing an authentic cultural experience. Live performances of traditional arts and music enrich the atmosphere, making it a vibrant cultural hub for visitors of all ages. The zone's kiosks also offer handcrafted African products, such as accessories and clothing, reflecting traditional craftsmanship and African aesthetics. This event celebrates African heritage and contributes to Riyadh Season 2024's goal of presenting di verse cultures while positioning the Kingdom as a global tourist destination. Boulevard World has seen several updates this season, including a 30% increase in size with five new zones: Saudi Arabia, Trkiye, Iran, Africa, and Courchevel. This brings the total number of zones to 22, representing various cultures worldwide, alongside 300 restaurants and cafes, over 890 retail shops, and 21 new events for different age groups, including theatrical performances and parades from several countries. Source: Saudi Press Agency