Riyadh: ESL FACEIT Group (EFG), one of the world's leading entertainment and esports companies, continues to expand its international footprint while strengthening efforts to position Saudi Arabia as a global hub for esports. Since its acquisition by Savvy Games Group in 2022, EFG has aligned its global expertise with the objectives of Saudi Vision 2030 and the National Gaming and Esports Strategy, contributing to the growth of the sector locally and internationally. According to Saudi Press Agency, over two decades, EFG has built an integrated ecosystem covering all stages of competition, from community tournaments through the FACEIT platform to major global events, most notably the Intel Extreme Masters series. In 2025, EFG's events generated strong engagement, with audiences watching more than 266 million hours of content across major titles, including Counter-Strike 2 and Dota 2, reflecting the group's growing global reach. Saudi Arabia remains a key growth market in EFG's strategy, particularly followi ng the opening of its regional headquarters and flagship venue in Riyadh ahead of 2026. The year will see EFG serve as the official operating partner for the Esports World Cup, in addition to the launch of the inaugural Esports Nations Cup.
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