Diriyah Company Showcases Saudi Heritage in Beijing

Diriyah Company is presenting Saudi heritage and culture to a global audience at its Visit Saudi pavilion, part of the Saudi Travel Festival held in Tian-Tan Park in Beijing, China. The festival is part of a worldwide promotional campaign; in China, it was inaugurated by Minister of Tourism Ahmed Al-Khateeb on October 17. In a press release issued today, Diriyah Company said that the Diriyah pavilion provides visitors with distinctive interactive experiences, and showcases the hospitality of Saudi Arabia by offering the traditional Saudi coffee and dates, and inviting attendees to don Bisht Al-Barqa, one of the most prominent traditional men's costumes in Diriyah, for memorable photographs with Diriyah in the background. Visitors are also able to participate in artistic undertakings, utilizing clay and exploring the art of Arabic calligraphy against a backdrop that embodies Saudi heritage, and music played on the oud. The Saudi Travel Festival, which started on October 18 and continues until October 26, a ims to increase awareness about Saudi Arabia's tourist and historical destinations, and rich culture. The event will highlight the cultural diversity and historical depth of the Kingdom. According to the release, the exhibition features engaging activities, including travel packages that enable visitors to explore the Kingdom's most significant historical and tourist attractions, including Diriyah, as well as immerse themselves in enriching experiences in the Kingdom. Source: Saudi Press Agency