Riyadh: The Cultural House has been named the Gold Winner in the International Customer Experience Awards (ICXA) in the category of Best Customer-Centric Culture - Strategic Approach. The milestone highlights the Cultural House's status as a leading national organization that places visitors at the heart of decision-making and the driving force behind every achievement, reflecting its commitment to developmental and knowledge excellence.
According to Saudi Press Agency, the award comes as a result of a strategy adopted by the Libraries Commission, which prioritizes the visitor as the foundation of the organization's success and creates a seamless experience that spans from entry to exit, where culture, knowledge, and technology converge in a single space. The approach is grounded in visitor-focused design and a deep understanding of community needs, using the latest tools to track performance indicators and measure satisfaction, ensuring the experience reflects the visitor's voice.
The Cultural House has successfully translated its ambition for high visitor satisfaction into tangible results, achieving satisfaction rates exceeding 95%. The award marks a further step in the Cultural House's efforts to support Saudi Vision 2030 goals, enhancing quality of life, promoting cultural participation, and embedding the visitor as a key driver of innovation and social awareness.
The recognition is more than just a prize; it is a global acknowledgment of a culture that places the visitor at the center of the experience from start to finish.