Skip to content
Arab News Express
Menu
  • General
  • Economy
  • Medicine
  • Governance
  • Human Rights
  • Sports
  • Science
  • Culture
  • Press Releases
Menu

Coty Beauty Launches Closer By Halle Berry

Posted on September 5, 2012 by Web Desk

THE NEW SCENT OF ATTRACTION FOR HER

NEW YORK, Sept. 5, 2012 /PRNewswire/AsiaNet Pakistan — Coty Beauty announces the worldwide launch, in September 2012, of the new fragrance, Closer by Halle Berry. “I wanted to create a unique fragrance for women that would also appeal to men,” says Halle Berry. “Scent is very closely linked with desire and attraction and I love the idea that a fragrance can bring a man and a woman together. Closer creates a new level of intimacy through the power of scent.”

(Photo:  http://photos.prnewswire.com/prnh/20120905/NY65059)

Closer by Halle Berry is a rare blend of feminine and masculine notes, creating an intriguing scent that is as alluring for men as it is for women. Renowned master perfumer Jacques Cavallier perfectly married the opposing fragrance facets, enveloping the traditional masculine fougere accord with a luscious feminine blend of violet flowers and mimosa, one of Halle’s favorite flowers. A rich, warm woodsy center is surrounded by delicate notes and a bubbly fresh ozonic top accord. The result said Halle Berry, “is modern, sexy, versatile, yet timeless.  A woman should wear this whenever she wants to feel sexy.”

Just as the fragrance has an appeal that extends to both men and women, so too does the packaging design. Streamlined and modern, it is an instant classic. Both the bottle and the carton are adorned with intricate lines that mimic the contours of the male and female body. This provocative curvature shows up on the elegant prism-shaped bottle, creating an enticing play of opposites.

In the advertising campaign photographed by Alexei Hay and directed by Francis Lawrence, Halle Berry plays with the same gender roles of her fragrance. Donning a man’s white oxford button-down accented with her monogrammed initials and tie, Halle stands confidently, a pair of bare, muscular male arms wrapped around her body. Her fragrance draws them together, a mutual attraction that cannot be denied. The bold, sexy campaign explores the innate sexual chemistry between a man and woman, triggered and magnified by the power of scent.

Closer by Halle Berry will be available at retailers worldwide in September 2012.

To view the never-before-seen Closer TV commercial starring Halle Berry, visit:
http://www.youtube.com/HalleBerryFragrances

For more information on Halle Berry Fragrances, visit:
www.halleberryfragrances.com and www.facebook.com/halleberryfragrances

CONTACT:
Meredith Cammaker
Tractenberg & Co.
212-929-7979
meredtih@tractenberg.com

Jackie Sands
Tractenberg & Co.
212-929-7979
jsands@tractenberg.com

SOURCE  Coty Beauty

 

News Search

Recent Posts

  • Egypt’s Zahi Hawass announced the discovery of group of Old Kingdom tombs in Saqqara January 26, 2023
  • Celebrating the birthday of Egyptian cinema sweetheart Soad Hosny January 26, 2023
  • Celebrating the birthday of Egyptian cinema sweetheart Soad Hosny January 26, 2023
  • Understanding Barriers to Realizing Full Potential of Egyptian Exports January 26, 2023
  • Pathways to Maintain Egypt’s Attractiveness to Foreign Direct Investment January 26, 2023
  • Egypt launches ‘Village Without Poverty’ initiative targeted at beneficiaries of ‘Decent Life’ January 26, 2023

Advertisement

Calender

January 2023
M T W T F S S
 1
2345678
9101112131415
16171819202122
23242526272829
3031  
« Dec    

Pages

  • About Us
  • Arab News Express
  • Contact Us
  • Submit a Release

Advertisement

Navigation Menu

  • Home
  • About Us
  • Contact Us
  • Submit a Release
  • Sitemap

Monthly Archives

Search

We are the leading news website that caters to the overall political, economical issues of the Arab World and that is what we are for. Currently the Arab World is in the limelight because of its uncertain political and economical situation.
Read More

©2023 Arab News Express | Design: Newspaperly WordPress Theme