Riyadh: The "COOLLECT" exhibition is transforming the art collection experience by allowing visitors to purchase artworks without knowing the artist's name or signature. This innovative approach encourages individuals to rely on their personal taste, thereby promoting an artistic lifestyle, fostering creative experiences, and supporting both local and international artists.
According to Saudi Press Agency, the exhibition, part of "Art Week Riyadh," offers artworks at affordable prices, making art more accessible and boosting the local creative economy. It provides a platform for emerging talent, helping to nurture the Kingdom's vibrant and growing creative community.
Atrum Co-Founder Princess Sara Sultan Fahad stated that the project aims to break traditional art boundaries and foster innovation. She explained, "We strive to push boundaries and think outside the box, continuously working to create new concepts that support the art ecosystem and enrich the Kingdom's vibrant and growing creative community."
Co-Founder Nayfa Rayed Al-Brahim highlighted the community's strong support for the initiative. Artist Sara Alourfi commented that "COOLLECT" strengthens the connection between the audience and art, supporting the local creative ecosystem in an unconventional way.