Riyadh: Adobe announced today at LEAP 2026 in Riyadh the expansion of its partnership with the Ministry of Communications and Information Technology and HUMAIN, a Public Investment Fund company, to support the growth of Saudi Arabia's creative sector.
According to Saudi Press Agency, Adobe's commitment to the partnership exceeds $4 billion. The company plans to offer more than 27 million eligible Saudi citizens and residents aged 13 and above 12 months of free access to Adobe Firefly Standard and Adobe Express Premium features by the end of 2026.
The partnership includes the development of an image generation model jointly designed by HUMAIN and Adobe. It is the first image generation model developed with Adobe Firefly Foundry and tuned to Saudi culture. The model will enable individuals, organizations, and creative teams to produce high-quality images reflecting Saudi culture using Arabic-language prompts.
Minister of Communications and Information Technology Abdullah Alswaha affirmed that the partnership with Adobe and HUMAIN reflects the Kingdom's commitment to empowering talent, accelerating the growth of the creative economy, and expanding the benefits of artificial intelligence (AI) for innovators, creators, and entrepreneurs.
Adobe Chairman and CEO Shantanu Narayen explained that the partnership combines the company's creative tools with Firefly Foundry's image and video models, tuned to Saudi culture, the ministry's local expertise, and HUMAIN's understanding of the cultural context. He said the partnership will help accelerate the growth of the Kingdom's creative economy and expand creative opportunities for all segments of society.
Adobe Firefly, the integrated AI-powered creative studio, is among the solutions the company provides to support creativity and productivity. It combines AI models, professional editing tools, and AI agent capabilities, covering all stages of the creative process, from idea generation and visualization to creating, editing, and producing images, video, audio, and design assets.