Riyadh: CEER, Saudi Arabia's first electric vehicle (EV) brand and Original Equipment Manufacturer (OEM), has unveiled its new brand identity on the occasion of Saudi National Day. This launch not only introduces the world's first automotive bilingual Arabic-English logotype but also offers a first glimpse of a unique CEER product design element.
According to Saudi Press Agency, a recent CEER press release stated, "A cornerstone of the new identity, CEER has unveiled a world-first bilingual, Arabic-English logotype in the automotive industry, which is inspired by the CEER design DNA, reflecting the same inspiration, innovation, and philosophy embedded in our product." This unique logotype redefines branding with a seamlessly integrated bilingual presence, symbolizing motion and progress. It echoes CEER's name, which means 'to move forward' in Arabic. "Its clean lines, bespoke bi-script typography, and Saudi-inspired hues position CEER as a brand with local roots and global ambition," the release added.
Moreover, a key aspect of CEER's innovative design philosophy is the integration of 32 distinctive bars of light, featured prominently across the entire portfolio of CEER vehicles, including the flagship SUV and sedan models to be unveiled soon and mid-size and compact models to be revealed in the coming years. It is a powerful element that embodies the brand's core values and its connection to the Kingdom's journey.