Riyadh: The Franchise Door at the Biban Forum 2025, organized by the Small and Medium Enterprises General Authority (Monsha'at) under the theme 'Global Destination for Opportunities,' attracted a strong turnout of business owners and entrepreneurs. Attendees actively participated in advisory sessions led by specialists in operations, sales, and marketing.
According to Saudi Press Agency, franchise experts highlighted that the sessions served as an interactive dialogue platform, helping to raise entrepreneurs' awareness and correct common misconceptions about managing and operating small and medium enterprises (SMEs). The experts noted that these sessions enhance the readiness of new investors and support their confident expansion into the franchise market.
Experts explained that the discussions focused on digital transformation and e-commerce as key growth drivers in the retail, restaurant, and services sectors. They addressed main challenges facing startups, such as inadequate financial planning, ineffective marketing campaigns, and a lack of operational vision.
The experts emphasized that the sessions' importance lies in linking theoretical knowledge with practical application. They guided participants in developing business models, identifying investment opportunities, and building sustainable growth strategies.
The sessions are part of the Biban Forum 2025 ecosystem, which aims to empower the franchise sector in the Kingdom. It promotes sustainability and innovation in entrepreneurship by creating an interactive environment that brings together experts, investors, and entrepreneurs to build Saudi projects capable of competing locally and globally.