Riyadh: The Arab States Broadcasting Union (ASBU), representing the Arab Group, stressed the importance of adopting a unified international position in negotiations with global technology and artificial intelligence companies to safeguard the rights of media organizations and ensure a fair partnership in the use of media content. This came during the meeting of the General Assembly of the European Broadcasting Union (EBU) in Prague, Czech Republic, attended by more than 300 leaders of broadcasting organizations, unions, and international media institutions.
According to Saudi Press Agency, ASBU President Mohammed Fahad Alharthi highlighted that the rapid advancement of artificial intelligence has created a new reality in which technology companies increasingly rely on content produced by media organizations worldwide. He emphasized the necessity for an international framework to protect the intellectual property and economic rights of these organizations while fostering a balanced partnership based on mutual interests.
Saudi Arabia has adopted an international document outlining principles for the ethical use of artificial intelligence in the media, in partnership with the Saudi Data and Artificial Intelligence Authority (SDAIA).