Alula: AlUla is set to host an elite event that will see participation from leading investors, economic experts, and business leaders from inside and outside the Kingdom. The event will focus on the future of investment in the hospitality sector, with a program that includes specialized sessions and meetings.
According to Saudi Press Agency, attendees will have the opportunity to participate in field visits to AlUla's most prominent historical and natural landmarks. These include the UNESCO Hegra Archaeological Site, Elephant Rock, the Maraya Concert Hall, and the Old Town. AlUla was selected as the host for the event due to its unique tourism and economic assets, making it an attractive destination for tourists and investors, especially in the rapidly growing restaurant and caf© sector.
The event highlights the role of the Restaurant and Caf© Owners Association, a non-profit civil society entity. This organization is dedicated to empowering the hospitality sector and supporting restaurant and caf© owners through quality initiatives, partnerships, awareness programs, skills development, and organizing local and international hospitality, food, and beverage exhibitions and conferences.