Suwair: Under the patronage of Governor of Al-Jouf Region Prince Faisal bin Nawaf bin Abdulaziz, Governor of Suwair Nasser Al-Sahli inaugurated the second edition of the Al-Jouf Winter Festival. The event was attended by several directors of government and security agencies and saw notable participation from residents and visitors.
According to Saudi Press Agency, the inauguration ceremony included a musical operetta performed by the Saudi Ardah troupe, providing an artistic tableau that reflected the cultural heritage of the region. Following this performance, a heritage village was opened, featuring 20 pavilions dedicated to small family businesses and entrepreneurs. These pavilions were designed following northern Najdi architectural standards, showcasing the authentic heritage identity of the region and supporting local economic activity.
The festival is aimed at promoting winter tourism, supporting small family businesses and entrepreneurs, and highlighting the cultural identity of the Al-Jouf Region. It offers a diverse program of cultural and entertainment activities to achieve these objectives.